Prince Cleaning
A cleaning site that isn't boring.
Built end to end for Aimee Prince, a former nurse who runs a cleaning firm for households and for people living with chronic illness.
The brief
Aimee spent twelve years as a nurse before starting Prince Cleaning. She lives with Fibromyalgia, Functional Neurological Disorder and diabetes, and her firm offers ordinary domestic cleaning alongside real support for people who find housework hard.
She didn’t want a template. Most cleaning websites are the same pale blue page with a stock photo of someone smiling at a spray bottle. She wanted something with personality that still did the job, which is to get a household to ask for a free home visit.
Two audiences, equal weight
Households in Burntwood, Cannock, Lichfield, Rugeley, Tamworth and Sutton Coldfield, comparing local cleaners. And people with chronic illness, disability or neurodivergence, for whom a loud, busy website can be a reason to close the tab.
A design that delights the first group and wears out the second has failed. So the brief became: as much sparkle as possible, and an off switch for all of it.
Shine, with an off switch
The home page opens on a headline that starts dirty. Visitors can wipe it clean, or press a button to polish it. The buttons are glossy pearls, the page sits on a midnight violet sky, and a lavender strip of trust claims cuts across the hero on a slope.
Then the part I like most. A Calm switch removes every animation, the dirt and the scrolling strip. The same happens automatically for anyone whose device asks for reduced motion. And the page about chronic illness is a quiet zone, with the sparkle turned down from the start.
Facts live in one place
Prices, the phone number and every trust claim each live in a single data file. Changing a price, or dropping a claim that is no longer true, is one edit and the whole site follows. Nothing’s typed twice.
The quote form asks for as little as it can get away with. A long form is a good way to lose someone who is already tired.
What it’s made of
Plain static pages, the same as everything else I build: no database and no plugins. The look is entirely hers, though, and none of it comes from a theme. It’s built on aardCSS like my own site, but it shares almost nothing with it, which is the point of building by hand.
Want one like it?
Your site doesn’t need to look like Aimee’s, but it shouldn’t look like everyone else’s either. If you’d like something that isn’t another template, drop me a line.